With an amazing book on the way, you're sure to look forward to massive sales once you hit \u201cpublish\u201d. However many authors make 1 big mistake in the\u00a0early phases of publication:\u00a0non-existent\/poor marketing.\r\n\r\nNot only do many e-book writers ignore the need to market their book and create hype before it\u2019s out, \u00a0they also make several mistakes that are detrimental to e-book success. Many would say that this is \u00a0a \u201ctrial and error\u201d wisdom that can only be fully understood once experienced. But what about the 80, 000 words you've already written and invested a lot\u00a0of effort in?\r\n\r\nThose mistakes won\u2019t cost you an arm or a leg, but they\u00a0may\u00a0cost you your first e-book\u2019s success \u2014 and of course the author\u2019s morale needed to keep writing in the future.\r\n\r\nAs indie authors, every small step makes the path to success that much easier.\u00a0Consider these simple ways to avoid the most common marketing mistakes.\r\n\r\nIf you're launching your ebook soon, try these simple steps to solidify your marketing strategy. Image credit: Unsplash\r\n1. Solve The\u00a0No Marketing Mistake\r\nYou must have seen those posters and trailers that are slowly \u201creleased\u201d before any movie is released in the theatres. That\u2019s the marketing phase of the movie and the revenue generation is highly dependent on the hype created. Although your book is not going to be \u201cremoved\u201d any time soon, it's unlikely to yield increasing and excessive\u00a0sales after the first few months.\u00a0By that time, the readers will be able to judge its \u201cpopularity\u201d.\r\n\r\nYou don\u2019t have to create a\u00a0blog about your book to create \u201chype\u201d \u2014 although that is something many writers prefer.\r\n\r\nA creative email marketing campaign on your opt-in emailing list is a brilliant way\u00a0to get your work out there.\r\n\r\nOnce that has been accomplished you\u2019ll need to come up with a pre-launch landing page. If you\u2019re not in the game of landing pages and websites, go for social media marketing through page creation or Facebook ads.\r\n2. Perfect The Product\u00a0Description\r\nAfter hours and hours of editing your book content, you wouldn\u2019t want to make the mistake of not editing the description. It's the first thing your potential readers are going to come across to judge your book.\r\n\r\nSpelling and grammar errors convey unprofessionalism, no matter how flawless the\u00a0grammar and punctuation is within the book.\r\n\r\nFurthermore, according to Carolyn McCray and her post about the best practices for Amazon ebook sales, you need to think of your Amazon book page as a \u201cglossy magazine ad\u201d. Make it catchy and comprehensive. Most authors opt for a\u00a0thorough\u00a0summary of what the book will be about, along with a purposeful \u201chook\u201d.\r\n\r\nA solid marketing strategy can help your ebook succeed. Image credit: Kaboom Pics\r\n3. Optimise For The Right Keywords\r\nYou will need some\u00a0SEO knowledge, even when it comes to publishing your ebook. Buyers are going to look for your book using specific keywords. If you haven\u2019t invested enough time in deciding which keywords will lead your potential customers to your book, there's a high chance that they'll be landing elsewhere.\r\n\r\nGet in the minds of your ideal readers and take the time to select the most relevant key words that will lead them to your book. Clever use of this technique will make sure your book is exactly what they were looking for.\r\n\r\nOne way to do this is by searching for similar ebooks and peek into the number of keywords the authors have used and which ones. You should have at least two \u201ccategories\u201d in mind before you dig deep into to the world of \u201ckeywords\u201d.\r\n4. Choose The Right Category\r\nThe category you choose can greatly affect the success of your e-book, especially when it comes to considering competition. If the category seems to be \u201coverloaded\u201d with competition, you're unlikely to win a handful of sales and readers because everyone else seems to be interested in other authors. It'll be just like entering an overfilled market where there are too many barriers to entry.\r\n\r\nChoose your category wisely and make sure you stand out from the crowd in a distinctive way.\r\n\r\nUsually, the best strategy is to start with a \u201cprimary\u201d or general category. For instance, a guide book for authors would come under \u201ceducation and reference\u201d or \u201cwriting and publishing\u201d. Apart from the parent category you shouldn\u2019t be afraid to choose a distinctive category since this is most likely where your leads will spot your work.\r\n\r\nPreviously, Amazon displayed\u00a0the number of books in each category, but now that\u2019s not an option. However, you can still figure it out by using the Kindle\u2019s Best Seller\u2019s List.\r\n5. Set Measurable Goals And Make Detailed Plans\r\nYou've finished your book, it's\u00a0been\u00a0professionally edited, and it's almost ready to be sold. You've decided you need to market your book online before the publishing can take place. But how?\r\n\r\nMany authors make it through up until this point only to realise they have no idea what to do next. They fail to plan and develop goals necessary to market their ebooks. This involves knowing who and where your target market is\u00a0and how you can reach that audience.\r\n\r\nFor example, if you're looking forward to your next science fiction novel master piece, you need to find out where science geeks are at. What blogs do they visit? Which online video channels do they watch?\u00a0What groups do they \u201cfollow\u201d? Then comes the part where you spend plenty of time marketing your book and making sure they're cringing with anticipation before your book is published.\r\n\r\nCompelling covers make an enormous difference for the buying experience. Image credit: Brittany Stevens via Flickr Creative Commons\r\n6. Create A Compelling Thumbnail\r\nBelieve it or not, your ebook cover is going to make a major impact on your marketing efforts. The e-book thumbnail that users will view is going to be just like a profile picture \u2013 and we all know how important those are.\r\n\r\nAvoid using a black and white cover or one that has only text on a plain background. Humans love visuals. So much so that they will consider your plain background cover with plain text to be \u201cdull\u201d. They often won't\u00a0give it a second look. The sad reality is that people do judge books by their covers. For your electronic book, that means the thumbnail as well.\r\n\r\nMake sure your title font is large enough to read even from a distance. Also ensure\u00a0your\u00a0font is nice and bold so that it literally screams out the title. Most often the title should occupy\u00a030 % of your book cover space. Choose contrasting colours to really make it pop. Remember this is going to appear on a computer or mobile screen.\u00a0If need be, hire a graphic designer to do the job for you.