These days, the importance of having\u00a0an online presence is undeniable, and a writer's blog is great way to create and maintain this presence.\r\n\r\nAside from the obvious marketing and advertising opportunities, a blog gives you a space to practice and hone your craft, connect directly with readers (both established and potential) and become part of a thriving community of writers and readers.\r\nWhy A Blog?\r\n\r\n\r\nThe average reader is time-poor and choice-rich. Books are being published faster than anyone can read them, and there\u2019s no doubt that some great books get lost in the ether.\r\n\r\nBlogs are a great\u00a0source for recommendations within the reading community, so building an online profile through your blog gives readers a chance to discover you and your work, whether you have a published book or not.\r\n\r\nBut having a blog doesn\u2019t just serve the readers \u2013 it\u2019s also a great place to practice your writing and document your process.\r\n\r\nIt means that even if you are stuck on something, there are other avenues you can pursue that keep you writing. And having readers counting on your blog posts keeps you accountable to writing on a regular basis.\r\nChoosing A Theme\r\nOne of the biggest challenges a writer, or anyone interested in having their own site for that matter, faces when starting a blog is choosing the right theme.\r\n\r\nThe internet is a visual place, judgementally so. And people, however fair or not, expect a certain level of design when they visit a site.\r\n\r\nThe beauty of Wordpress is that you don\u2019t need to be a graphic designer or a coder to create a good looking site. You just have to have the patience to scroll through the hundreds of themes available to you.\r\n\r\nThe catalogue of Wordpress themes is overwhelming, to say the least. Just when you think you\u2019ve gotten to the bottom of the page, it refreshes and presents you with a hundred more options.\r\n\r\nAnd from this multitude you have to choose a theme that not only will you have to look at every day (if you\u2019re disciplined), but your readers will have to look at also.\r\n\r\nThis is an important decision; as Cher from Clueless would say \u201cyou\u2019ve seen how picky I am about my shoes and they only go on my feet\u201d.\r\n\r\nYour theme is as much about personal taste as it is about function \u2013 this is a representation of you, choose something you like the look of, something that allows you to be creative, but that doesn\u2019t distract from your writing.\r\n\r\nToo many photos and font options just add extra levels of procrastination that will cut into to your writing time.\r\n\r\nHaving said all that, it has to be functional. It\u2019s easy to be seduced by all of the incredible-looking themes, but don\u2019t forget that you have to use this.\r\n\r\nA graphics-heavy blog theme is not going to look so great without all the beautiful photography, so if you don\u2019t plan on taking photos, choose something with less emphasis on graphics.\r\n\r\nTo save your scrolling muscles and your valuable time, below is a list of 7 amazing Wordpress themes that are\u00a0great for writers of all genres and budgets.\r\n1.\u00a0Penscratch \u2013 free\r\n\r\n\r\nThe essence of clean and simple. The post formats allow all sorts of entries, be they long posts, text grabs or graphics, and the menu across the top of the front page provides easy navigation for your readers.\r\n2.\u00a0Ecto \u2013 free\r\n\r\n\r\nThis theme nails the first impression. With the right photo, the front page will be a visual treat to draw in readers, while the slide-out menu on the side keeps the page clean and easy to navigate.\r\n3.\u00a0Suburbia \u2013 free\r\n\r\n\r\nOne of the best of the free themes for ascetic value. You can \u2018stick\u2019 your favourite posts to the front page, which gives you a level of control over what new visitors read first. While this is one of those themes that really needs photos to do it justice, you don\u2019t need to be Ansel Adams to make it look good.\r\n4.\u00a0The Writer - $108\r\n\r\n\r\nThis theme is fairly graphics-heavy, so if you know that adding photos is something that will stress you out or will lead to intense procrastination, this is not the one for you. Despite this graphical element, the post format works well for long pieces.\r\n5.\u00a0Profile - $93\r\n\r\n\r\nPerfect for the self-promoter. Here, the focus is on you and what you\u2019ve done and less about daily posts on the blog. There is still a blog component, but it also has much more capability for linking to events you\u2019ll be attending, books, articles, pieces you\u2019ve written, and just generally presenting you to the world.\r\n6.\u00a0Mayer - $107\r\n\r\n\r\nSet up specifically for long-form writers of all genres. The layout is simple, there are no bells and whistles distracting the readers from what they are there to see: your writing.\r\n7.\u00a0Solar - $93\r\n\r\n\r\nThis theme is all about the bling \u2013 the combination of text and graphics on the front page means not every post has to be an essay. You might just have a quick question for your readers or a short quote that you want to share \u2013 this theme is perfect for any length of post.\r\n* * *\r\nThese seven themes have barely scratched the surface of the theme pool, but hopefully there are some ideas in there to get you started.\r\n\r\nOnce you've chosen your theme, read about how to get started on your writer's blog here.\r\n\r\nHappy Blogging!